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07/17/07 Gray Publishing and Media, Inc.  CEO David Gray to Conduct Webcast Interview With The Green Baron Report

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After the market closed on Wednesday July 18th,
Market Advisors, a Leading Equity Research Firm, Has Initiated Coverage of GPMIJ With a Price Target of $1.38 as The Company Announces That it Has Expanded its Product Offerings

Wednesday after the markets closed, Gray Publishing and Media, Inc. (OTC: GPMIJ), digital publisher of Casebriefs (TM), the most popular and largest selling digital study aid content to law students, issued two press releases which should get the attention of investors.

Market Advisors Research has initiat
ed coverage of the company with an Intermediate Term Price of $1.38 on the company s shares!

The Market Advisors Report concludes by saying, We are initiating coverage and view the company as attractive in the current environment due to its ongoing acquisition strategy and the potential growth of its existing businesses. Our positive rating on GPM reflects our confidence in a management team focused on growth through acquisition and subsequent exploitation of  internal business plans.

According to the release, Market Advisors has been covering companies for over 23 years and primarily covers small cap companies. Analysts Jeff Helleberg and Doug Wetzel who are covering Gray Publishing & Media, Inc. have published a nationally syndicated stock market newsletter, The Marketerian Letter, which had been consistently ranked as one of the top-performing investment newsletters in the nation. Prestigious publications such as the Hulbert Financial Digest, Barron s, The Wall Street Journal, Timer Digest and U.S. News & World Report are among those that have recognized The Marketarian Letter for its outstanding performance for more than 10 years. David Gray, CEO Gray Publishing & Media, Inc. states, we are honored to be covered by such a prestigious market research firm, and we look forward to their continuing coverage of our organization

In a separate press release, the company announced that it has expanded its product line to cover study materials for all three years of law study. David Gray, CEO states Now that we can provide study content for the most relevant law courses for the entire law curriculum, we are able to now sell to virtually every law student in the US. Casebriefs titles are now included for the following courses: Administrative Law, Commercial Law, Corporations, Criminal Procedure, Ethics, Evidence, Family Law, Income Tax, and Wills, Trusts and Estates. Combined these titles represent a total of 24 additional products offered in the eCasebriefs web site.

GPMIJ just recently announced that it will be featured this month in the following Investment Web Portals: Boon Market, Quality Stocks, Stock Guru, Strictly Stocks, The Green Baron Report and Wall Street News Alerts. GPMIJ will also be featured in the September 15th edition of Opportunist Magazine (75,000 circulation) and viewable online . Anyone interested in signing up for a free online subscription should use MicroCap s referral code: XJ80123

The company's system can be used to not only publish and maintain course content electronically, but perhaps more significantly, coordinate the use of learning objects across disciplines or levels to tailor content to meet individual student needs.

GPM is in the forefront of this digital publishing boom and is focusing its growth potential through the strategic acquisition of smaller divisions of the larger publishing houses.

GPM is looking into other strategic acquisitions of smaller higher educational publishing outfits that would create increased revenues for its Casebriefs product line.

GPM is focusing its marketing efforts on the many outlets and distributors for its Casebriefs product.

It is the company s goal that every student is aware of the Casebriefs name and the various products that are offered in its e-commerce store. Due to GPM s high level of customer satisfaction, word of mouth between its current customers is a very important part of the company s marketing efforts.

The upside potential of GPM's strategy, along with its means of approaching it - allowing GPM to develop from the cash flow of its established business - is not only a conservative strategy, but also an effective one.

The store offers everything a student needs to succeed in law school. These powerful digital editions help students study more efficiently, allowing them to spend less time collecting and preparing, and more time studying enabling them to achieve superior grades. Casebriefs has proven to be more powerful than print and acts as a command center for the study of law.

Currently, GPM uses Adobe Content Server ( ACS ) as its technology partner. ACS protects GPM s assets against piracy and reproduction.

Gray Publishing & Media, Inc. is engaged in creating and distributing digital academic content to the education and professional markets. Led by David Gray, Casebriefs became the leading case brief software sold in virtually every law school bookstore in the United States. Mr. Gray has been involved in higher education for over 14 years and invented Casebriefs in 1995. The Casebriefs product line consists of study guide applications geared to assist the law student with explanations and analysis of those issues presented in the learning curriculum. By the fourth quarter of 2005, the Casebriefs product line became the most popular and largest selling digital study aid content to the nation s law student population. This study aid affords the student more time on what matters the most learning the law. There are over 128 different products on its e-commerce website. Further, there are over 140,000 students at over 200 law schools and first year students comprise approximately 45,000 law students per year.
E-books are a boon for publishers. While the cost of the content (author, editors, layout artists) remains the same, the cost of production and delivery obviously drops significantly. There's no paper to buy, no shipping charges to pay, no worries about how big a production run should be.

When they sell you a book, they can easily include, say, 10 pages each from other titles you might like. And they could offer long excerpts of all their titles to bookstores (or whomever sells them) so customers can "browse."

E-books are a boon to authors as well. For one, self-publishing just got easy, and a self-published book can look as good as a professional one. They also allow publishers to take a chance on unknown writers because of the lower cost of production.


 

GPMIJ is Mergent listed and is blue-sky law compliant in almost all 50 states. The company is in the process of filing its 15c-211 and is aggressively moving to become fully reporting and completely transparent to the investor. Further, all investors and brokers can get
quotes for GPMIJ on Pinksheets.com. 
 
Additionally, the following market-makers are making a market in GPMIJ: Legacy trading symbol LGTD, #405-216-9443, Finance 500 Inc., symbol FANC, #949-724-4880, Domestic Securities, symbol DOMS, #201-782-0009, Knight Securities, symbol NITE, #800-232-3684.